Engineering 2026-05-25
Separating Cluster and Persona — Designing the Outer and Inner Axes
Cluster owns distribution/KPI; persona owns narrative and terminology. Separate both in SSOT and run through the pipeline.
TAG
#SEO
5 articles
Business 2026-05-25
Implementing Cluster SEO — Passing Pillar Primary to Spoke Secondary
Implement cluster SEO by using pillar primary keywords as the cluster axis and passing them down to spokes as secondary keywords.
Engineering 2026-05-25
Narrowing audience.primary Clarifies Sister Pillar and Spoke Design
Narrowing a pillar's audience.primary to one reveals excluded personas as cluster design gaps, clarifying sister pillar and spoke roles.
Business 2026-05-24
Corporate Vocabulary Proximity Detection: Solo Practitioner Brand Consistency
A hybrid design for detecting corporate terms using forbiddenWords and proximity rules to protect the solo practitioner narrative.
Business 2026-05-21
How We Pulled an AI-Generated Blog in 5 Days — A Full Timeline of Detection, Diagnosis, and Emergency Response
We published 48 articles in 5 days, then pulled them all. 11 failures, HUMAN_INPUT markers exposed, 76 internal links dead. Here is the complete record—from detecting the problem before Google indexed us, to rebuilding the pipeline.