Separating Cluster and Persona — Designing the Outer and Inner Axes
Cluster owns distribution/KPI; persona owns narrative and terminology. Separate both in SSOT and run through the pipeline.
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Cluster owns distribution/KPI; persona owns narrative and terminology. Separate both in SSOT and run through the pipeline.
Implement cluster SEO by using pillar primary keywords as the cluster axis and passing them down to spokes as secondary keywords.
Narrowing a pillar's audience.primary to one reveals excluded personas as cluster design gaps, clarifying sister pillar and spoke roles.
A hybrid design for detecting corporate terms using forbiddenWords and proximity rules to protect the solo practitioner narrative.
We published 48 articles in 5 days, then pulled them all. 11 failures, HUMAN_INPUT markers exposed, 76 internal links dead. Here is the complete record—from detecting the problem before Google indexed us, to rebuilding the pipeline.